Plaid Diet Coke Adam Lippes Aluminum Bottle 2015 USA

#adamlippesfortarget

It’s all about plaid.

Some style mainstays are eternally fashionable. Take wearing all black, for instance, or a beautiful red statement lip. When it comes to fall, plaid is practically synonymous with plaid. That’s why Target is filling its stores with the classic statement fabric this autumn, and they tapped Adam Lippes to design a plaid collection. “I think the plaid trend has never really gone away,” Lippes has said. “It’s always been in the undercurrent of American sportswear. But over the years it’s been infused from working shirts up to high fashion.”

Launching September 27 at Target stores and on Target.com, The Adam Lippes for Target collection includes more than 50 pieces, all featuring buffalo plaid. Ranging from $10 to $129.99, the collaboration includes home décor, apparel, shoes and accessories for women and men, proving how incredibly versatile the fabric is.

“It looks great of course with a pair of jeans, a plaid top, but also it might look great with a black mini skirt to wear out at night,” Lippes has said. “But over the years, it has really invaded high fashion, so now there’s great plaid gowns worn to gala events. People wear plaid to work. You can wear it out on a Saturday night. And they still wear it for a real workman’s shirt, so it’s sort of all over now, which makes it so fun.”

In addition to the limited edition collection by Adam Lippes, Target will be infusing plaid throughout the store. Besides the fashion aisles, it will be found everywhere from the grocery section to beauty—think plaid Diet Coke bottles and decked out Listerine bottles. “Target is mad for plaid for fall which is great when a brand takes a risk like that and does it in a big way,” Lippes has said.

Adam Lippes is now at the helm of his own fashion line, but the American designer got his start by working under some of the greatest names in the fashion industry. He began his career at Polo Ralph Lauren in 1995, and later moved to Oscar de la Renta in 1996, where he worked as the Global Creative Director under the late designer. Lippes has now branched out to create timeless pieces of his own, and his casual-yet-functional designs have caught the eyes of Target.

Everything from ChapStick to Diet Coke bottles will be covered in the plaid design. Lippes will also design womens wear pieces, footwear, accessories, home goods, and pet supplies. While the home goods and pet accessories are two divisions he has yet to tackle with his own label, shoppers can expect Lippes's attention to detail - and penchant for creating luxurious pieces - to translate perfectly into the Target collection.